Parsons School Of Design
02/16 - Present
Senior Creative Director
Started as the Art Director of a team of 4 and eventually transitioned into being the Senior Creative Director for all the companies owned by Farid Brands growing to a team of 9 designers. Tasked with creating a cohesive team of print/web/ui/ux designers to maintain brand continuity through all channels. We had to constantly multi-task and project manage jobs with extremely tight deadlines in fast-paced environment.
Provide a wide array of creative for the company including brand guidelines, creating concepts for all marketing campaigns, package design, website design, daily email marketing, and social campaigns.
Implemented newly rebranded identity system across entire organization.
Designed exterior signage, interior design of our stores, vehicle wraps, POS System and individual projects for over 500 franchisees and 1200 individual stores.
Project managing in-house photoshoots, art directing our out of house photo/commercial shoots, contracting photographers, models, built and managed an extensive prop library.
I worked with a number of outside agencies to provide art direction of 30 sec. TV spots and implementing coordinating print/digital campaigns.
Marshall Haber Creative Group
07/10 - 02/16
As the Creative Director for MHCG, it is my pleasure to manage, direct, and support a team of very talented individuals. I provide clients creative art direction on a wide range of design services including branding and logo development, marketing materials including brochures, trade show booth design and graphics, photography, print project management, website design, print advertising, catalogues, billboards and transit. I utilize advanced understanding of all Adobe Design products along with traditional illustration skills to provide clients with well-rounded service offerings.
Notable Clients: JP Morgan / StellaService / FXFL / Kaplan University / The Jewish Agency / GCG / Chai Lifeline / Copia / Bank Hapoalim / Jefferies / WLRK / Milberg Factors / Meridian Capital
05/08 - 05/10
Together with some of my college alumni/previous co-workers I started a creative agency, we each brought our own clients with us. I introduced Rocawear and its sub brands as a client to handle all of their interactive work. I provided creative direction and design for ecommerce sites and email marketing campaigns for lifestyle brands. While at Tinlab we won a Webby for our work on StevenSebring.com.
Notable Clients: Rocawear / Artful Dodger / StevenSebring.Com / Butter Restaurant Group / 1OAK / LE BOOK / Anna Sheffield/Bing Bang / Tanteo Tequila / Mophonics / Shorty’s Restaurant Signage
11/06 - 05/08
I was a part of the in-house marketing division specializing in creating integrated, conceptual advertising and marketing campaigns for Rocawear, 8732, Shady, LTD and Artful Dodger. I designed billboards, magazine ads, POP displays, hangtags, invites, giveaways, and MAGIC Las Vegas tradeshow booth art. I also maintained and resdesigned the company e-commerce website numerous times, and created banners, popups, and email blasts.
Notable Projects: My “I WIll Not Lose” Media and Branding Campaign was chosen by JayZ himself. I collaborated on the look and feel for the line and participated on the photo shoots for it as well. After this successful 2 season campaign JayZ went on to sell the company for $204M. I also worked directly with Spike Lee and his company 40 Acres and a Mule Filmworks on the 10th Anniversary Video feature for BET.
ADVENTURE HOUSE, INC.
10/04 - 10/06
At Adventure House I conceptualized, designed, and produced graphics for print-based educational solutions ultimately resulting in 100% company and client satisfaction. I also maintained the Artwork Library containing thousands of images, altered or touched up other illustrations sourced from commissioned artists while maintaining their artistic style. I also handled creation of style bibles and style sheets for a team of production artists.
Notable Clients: Cambridge University Press / Mastercard / The Girl Scouts of America