Dollars & Cents

Over the course of a few months there were literally hundreds of mock-ups that had been created. Ideas came and went, either from beta-testing or just plain aesthetics. As time progressed things became clearer and we began to focus on what would eventually be the final product. Here’s an example of what I came up with in the end.

Our first step was to simplify the site map as much as possible, and minimize the number of steps the user needed to do to get where they wanted to go. In the end we decided not to go with the split design in favor of two sites with a unifying design aesthetic to keep them cohesive while funneling the audience.