This was a Google-Backed Company that emulates the customer journey with a highly-trained team of analysts, stress-testing customer service performance across hundreds of metrics to give actionable insight to both businesses and consumers.
At my former agency I was given the task to redesign a brand new look for this company which at the time was content heavy and very outdated. The task was to create a split design website which still maintained a cohesive feel whether you were on the business side or the consumer end, all the while maintaining a friendly user experience.
This is a mobile app dedicated to helping consumers find parking in Brooklyn, NY with plans to expand to other areas. It also helps homeowners rent out their spots to prospective parkers. My challenge was to design a site that helped explain the service.
It’s every designers dream, Design a site for a football league. I was lucky enough to work on a site for a professional football league that serves as a developmental platform for players, coaches and referees. Launched in 2014, FXFL was looking to engage fans fast.
I've worked on and off with the Roc for years, one of the highlights is when my “I WIll Not Lose” Media and Branding Campaign was chosen by JayZ himself. I designed and collaborated on the look and feel for the line and participated on the photo shoots for it as well. Extensive retouching and compositing skills were a necessity for this job. After this successful 2 season campaign JayZ went on to sell the company for $204M.
This company has a wide scope of capabilities. They provide risk solutions that help clients prevent, respond to and remediate risk, have an expertise in screening, investigations and intelligence, and handle analytics and data management. They needed a branding solution that respected the seriousness of what the company did as well as convey a trustworthiness to potential clients.
This is a series of work I did for an App company and it's correlating websites and products. From 404 pages to chat stickers it was a lot of fun working on these projects.
I was tasked to design a site for a high performance dietary supplement and meal replacement formula. It also had to serve as a platform for the TV Personality that endorsed it as well.
The task was to design the face for a digital platform that allows teachers to provide a centralized location for a digitally enhanced classroom. It had to be friendly, concise, and work across all platforms.
This company bills itself as "The premier choice for ambulatory surgery in the New York Metropolitan area." The problem was they needed to look the part as well.
Website and collateral/event design for the world's largest network of Jewish Outreach groups. With a multitude of different projects and touch points, this foundation services 200+ locations worldwide, including many of the top universities in North America.
A case that raised international and celebrity attention, Jacob Ostreicher was an American entrepreneur jailed for 18 months on suspicion of money laundering by the Bolivian government. He was never formally charged. This campaign was an incredible challenge, with a life on the we had to make sure our work delivered the message impactfully and with clarity. The result, a man freed, a campaign championed by Sean Penn, and a happy designer.
The oldest ethnic, cultural archive in the United States, this ompany provides access to more than 25 million documents and 50,000 books, photographs, art and artifacts that reflect the history of the Jewish presence in the United States from 1654 to the present.
Logo Exploration for Carousel & Co., a Children's Gift retailer. Tried to keep it to a whimsical vintage feel, as that is what they were looking for. Really happy with the way it came out.
At my last company we’ve been on every side of the election, fighting for both people and issues. Whether it’s a woman’s right to choose, marriage equality or guns on our streets, we craft the most effective message and deliver it with a creative punch.
This bank was anxious to expand its share of the financial portfolio beyond the one or two services most clients used. I redesigned supporting collateral material to emphasize the Bank’s true capabilities.
Headquartered in Harlem, this bank serves low- to moderate-income neighborhoods and it’s the largest African-American operated bank in the United States. The task here was to help reinvent the brand and put a new face forward that spoke to the community.
This company provides basic, reliable, affordable accommodations in over 700 cities, all with easy access to must-see monuments and attractions. It connects over 5,000 one, two and three star hotels, hostels, apartments and bed and breakfasts worldwide. Even with all this no one knew of them, the task was to help them spread the word about their service so that they could expand their customer base. We explored print, web, promotional items and mobile.